What better way to kick off the week, or end of the week depending on your outlook, with a short lesson in Mission Statements. As you will soon start to realize, my blog is more than just about me posting updates on photos I take and models I work with, it is in fact a how to guide on making and earning your way through the entertainment industry. The #1 source for real facts, real information, and real talk. Not your ordinary type of blog that is certain. So take a gander below and lean how to write a mission statement and why they are so important.
The foundation of any marketing plan is the professionals mission statement, which answers the question, “What business are we in?” The way a professional defines its business mission profoundly affects the professional’s profitability and survival. The mission statement is based on an analysis of benefits sought by present and potential clients, companies, customers, and an analysis based on environmental conditions. The mission statement will set the boundaries for all your subsequent decisions, objectives and strategies.
A mission statement should focus on the market or markets your brand is trying to serve rather than on your skills or services you plan to offer. Otherwise, you run the risk of making your mission statement obsolete as you introduce a new skill or service or take away a service. Business mission statements that are stated too narrowly suffer from marketing myopia – defining a business in terms of goods and services rather than in terms of the benefits clients and customers seek. In other words, in this context myopia means narrow, short- term thinking.
On the other hand, mission statements may be stated too broadly. Make sure you get at the root of what your clients will gain from reading your mission. Your clients want to read your mission and know exactly what your company will help them achieve in their career.
The Mission Statement for my company is:
Creative Empowerment: Our mission is to help you reach your full artistic potential, establish your brand, and create a long lasting music career by being the leaders of creativity, innovation and implementation in production/recording, artist development, marketing, branding and biz development.
As you can see we don’t talk about specific products or what we get out of it. We talk about services that benefit the client from working with us while letting them know we are on the cutting edge with no pre-packaged services. By informing the reader that it’s are mission to help them reach their goals and artistic potential we are telling them we are in this for them, not us. For us, this holds true to our way of working with people. It also allows us to determine what new service we might ad to our line up when we are ready. We wouldn’t think of an idea that does not fall into what we hold ourselves to.
By writing the mission statement first you will be able to keep true to your mission in subsequent aspects of the marketing plan.
And for fun, I just shot another model this past week. Here is one of those photos. If you want to see the whole set go to the my website ZqEy.org and check out the photo collections portion... however, you will need a password to view them. Donate $5 and gain access, 50% goes towards the models to support their career. Donate to help a model out today!